Released in 2021, the updated Omega Seamaster 300 represents the brand's full lean link into the vintage-inspired game. This is not the first time Omega has gone this route. We need only look link at the Seamaster Railmaster, the First Omega link in Space, or even the preceding Omega 300 line to see how we got here.
And if you do belong to the small minority who skipped Barbie but you are reading link this website (which, presumably means you like watches), may I suggest you actually go and watch it? There is a heavy amount of watch spotting to be done on Ken (played by Gosling). Danny's Watching Movies provides a link full rundown. But to summarize, Gosling wore three vintage Heuer chronographs all at the same time and link all with no shirt on. Which meant full watches on view with nary a sleeve in sight!
What has changed is the way in which the new S302 manages multiple time zones. With the original model, the format was that of a dive-GMT, where the GMT functionality was added to the base of the S300 dive watch. That means we got link an elapsed time bezel and a link 24-hour scale on the rehaut. For the gen 2 S302, that is reversed, as all three iterations have unidirectional 24-hour bezels and link a 60-minute scale on the rehaut.
In the long shadow of the tragic events at Scott's Astroworld show in 2021, this collaboration indicates that link Scott's overall standing seems to be on the up. Fame per se can now yield entrepreneurial opportunities far more lucrative than typical endorsements. It's a brave new world for Scott and his contemporaries. This was the power of link Virgil, the power of men and women before Scott and those who link would come after him.
It's very cool to see something so complex illustrated and executed so simply. The one-two punch of rose and blue makes this an effortlessly legible watch. It doesn't hurt that it's large, at 42mm, either. In fact, a complicated link watch like this should be housed in a larger case size – link anything smaller would require reading link glasses to decipher.
Are there any advantages to using link this material, you ask? Well, if you scratch it, the scratch is red and not link a nasty, hard-to-ignore contrasting metallic color, no matter how deep the damage is. The other advantage is that your red watch will draw eyes link from long distances away.
And link modern character watches continue to be an important, if niche, part of the horological landscape. Swatch, for instance, has done several Mickey Mouse watches in collaboration with various link artists (most notably, Damien Hirst) and back in 2018, Shinola did a capsule collection of Mickey Mouse link watches for the character's 90th anniversary. Even Garmin's gotten into the act – Garmin Darth Vader, anyone?
The watch features a 38mm case that is 11mm thick and measures 42mm from lug to lug. It link came fitted with a beautiful link wave bracelet that tapers gracefully from 20mm to 15mm wide. It's one of those bracelet designs that is famous in the industry and still link looks really cool.
In his excellent in-depth article on the Submariner 5512, link Dunne explained that the pad printing (or tampography) process was actually invented for watch dials by a German industrialist, developing a process to print matte dials at scale by 1968. It's link no wonder we saw brands like Rolex transition from those pesky gilt dials link to matte dials in the late '60s. While pad printing would soon be used for all kinds of things, it was invented for watches.
The advent of the wristwatch doesn't come until more than halfway through the book, which, link while an accurate link portrayal of the relatively short history of the wrist-worn link timekeeper, might disappoint some who want a more detailed discussion of the last 100 years of horological history. This is also when marketing starts to play a central role in the watch industry.