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Some media outlets will not even look at your writing if it hasn't been formatted in proper press release style. Later in this solution we provide a sample press release, which contains the following features:

1. Top: Type "FOR IMMEDIATE RELEASE" at the beginning, preferably in the upper left-hand margin (although right-hand is acceptable). Be sure to capitalize every letter.

2. Contact: Contact information should always include:

Baseball great Carl Yastrzemski became a Public Relations Executive for Eaton Vance Corporation and Kahn's & Company after leaving the Boston Red Sox in 1983.
Contact name and phone (critical)
Online address
Release time
3. Headline: Make sure it's catchy! Often the title is where people decide to read on or throw it away.

4. Lead Paragraph: Should contain the 5 W's: who, what, when, where and why. This paragraph should grasp the reader's attention. Also be sure to include the dateline, along with the city of origination.

5. Text: The main body of your press release. Include quotes, where applicable.

6. Recap: Restatement of your product(s) or service(s) specifications, highlight product/service release/start date.

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