1 Answer

Yes, I’ve had solid success using a bookie advertising network to promote betting-related offers, especially when targeting niche audiences. I tried a few, but the one that stood out for me in terms of ROI and campaign control was 7Search PPC. Their platform supports gambling and sportsbook verticals, which made setup easier than with more restrictive networks like Google or Bing.

What worked well was the targeting flexibility — I could segment by geo, device, and even time of day, which helped optimize performance during major sporting events. Their native ad placements and pop traffic converted surprisingly well for sportsbook promos, especially in regions like LATAM, Eastern Europe, and parts of Asia where online betting is growing fast.

Another plus was the cost-efficiency. The CPCs were lower compared to mainstream platforms, yet the conversion rates stayed decent. I also liked that their support team understood the gambling space and even gave suggestions on ad creatives and landing page optimization.

However, it’s important to set realistic goals. Bookie traffic can be volatile, and results vary depending on your offer, geo, and funnel. My advice is to start small, split test often, and scale the winners. Also, ensure your landing pages comply with the region’s ad regulations.

Overall, if you're in the betting space, a niche ad network like this can absolutely deliver strong results when used strategically.