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To handle GDPR with proxy marketing platforms, prioritize transparency, user consent, and data protection. Start by ensuring the platform clearly outlines how user data is collected, processed, and stored. Implement consent management tools that let users opt in or out of data tracking, especially for IP-based targeting. Work only with GDPR-compliant ad networks that offer features like anonymized data and geolocation-based filtering. Avoid collecting personally identifiable information (PII) without explicit consent. Maintain detailed data processing agreements (DPAs) with all partners involved in your proxy campaigns. Regularly audit the proxy marketing platform to confirm adherence to GDPR principles, including data minimization and user access rights. Provide users with easy ways to access, correct, or delete their data. Lastly, appoint a Data Protection Officer (DPO) if required and keep updated on legal changes to ensure continued compliance across all campaigns. This ensures trust, legal safety, and ethical proxy advertising practices.
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