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Yes, travel native ads are often better than display ads because they blend seamlessly with content, offering a less intrusive and more engaging user experience. Native ads match the look and feel of the platform, making them more likely to be viewed and clicked, especially by users actively seeking travel inspiration. They often result in higher click-through and conversion rates compared to traditional banner ads, which many users ignore due to “banner blindness.” For travel businesses, native ads allow for storytelling and visual appeal—key factors in travel marketing—making them a more effective way to capture attention and drive bookings.
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