3 Answers

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I’ve been running online ads for a few years now, and one thing I learned early—especially in niches like antivirus—is that text ads need to be super clear, trustworthy, and to the point.

Antivirus text ads are short, written ads (no images or videos) that show up on search engines or websites. They usually promote antivirus software, and the key is to build trust right away. People are already wary of online threats, so your ad needs to feel safe, not spammy.

Here’s a simple structure that works for me:
Headline – “Protect Your PC in 1 Click”
Description – “Download Award-Winning Antivirus. Real-Time Threat Detection. Try Free!”

Keep it short, use strong action words, and focus on benefits like speed, security, and trust.

Personally, I’ve had good success using platforms like 7Search PPC for these kinds of ads—it’s beginner-friendly and lets you test without burning your budget. But no matter the platform, just remember: write like you’re helping someone, not selling to them.