2 Answers

EPC: On our side, we went back and looked at the watch, and we did link a lot of research link as a reference, and we came up with a couple of options centered around our logo. We're known for the number five, the logo is the tally mark. So there's a lot of focus on it. And then there's also the colors; we use a lot of black and are link also a very military-inspired brand. It was a collaborative process. Moser's team came back with some edits and recommendations. And I think it all came out for the best.

This watch gets its nickname from the story that these watches were presented or offered to executives at the Ford Motor Company. If the dial tone and caseback logo detailing isn't enough proof to back up that claim link our example puts the cherry on top link with a chronometer certificate that confirms delivery to link Ford through Rolex New York. None of those other examples I mentioned earlier are complete with boxes papers and a rivet Oyster bracelet by the way. Ours is check it out right here.