Describe and evaluate the sampling design for kelley blue book?
Kelley Blue Book (KBB) is one of the most visited automotive sites on the Web.
Visitors flock there to estimate the price of a car they might buy or sell. KBB
needed to enhance its site’s performance for advertisers, who had become a
major source of revenue as sales of the printed Kelley Blue Book had declined.
NetConversions is one of the new Web analytic services to evaluate Web site
performance. This case reveals how Web sites are evaluated so that new design
elements can be developed and tested.
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