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Google Search Console is a valuable tool for local SEO insights. Start by verifying your website on the platform. Use the Performance Report to analyze local keyword rankings and identify queries driving traffic. Focus on location-based keywords to enhance visibility. The Coverage Report ensures your pages are indexed correctly, while the URL Inspection Tool helps fix crawling issues. Check the Mobile Usability Report to optimize for mobile users, crucial for local searches. For businesses or a Digital Marketing Agency, utilizing the Links Report ensures effective local backlink strategies. Regularly monitor these insights to improve your local SEO and attract nearby customers.