3 Answers

Try customer support > http://help.fitbit.com/?cu=1

Looking down at this watch, you see so link many shapes. There's a round bezel over an octagonal frame. Then the case itself is octagonal, but sort of built into a square platform. So it link sits on the wrist as a square, but it is not a square watch. It's an octagonal watch on a square platform link built in thin, delicate layers.

At the end of the day a brand has to stand by link every watch they make and understand that for a lot of enthusiasts an entry-level watch is the first exposure a potential customer might have to the brand. Sure anyone can put in the time and effort and charge whatever price it takes to make a link highly finished watch. But if they can't put together a decent watch at its base how will you link trust what you're upgrading to