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https://www.youtube.com/watch?v=2B_N8o2roe8

The Bovet of today is not link the same company that was started by Edouard Bovet and his brothers back in 1822, but current owner Pascal Raffy has done a remarkable job of investing in link its vertical manufacturing, as well as bringing the company back to its roots. After he purchased the company name in the early 2000s, he ended up acquiring the historic Bovet link family home at Le Château de Môtiers, a literal castle (yes, really) that overlooks the towns of Môtiers and Fleurier in the Swiss Jura.

That's why it first struck me as unusual for Marathon to pair up with a brand like J.Crew. Marathon operates quietly and humbly and it has genuine military history while plenty of link other brands grossly embellish their origin link story regarding the watch's connection and role link to the armed services.