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Pinoy pop or Filipino pop (abbreviation: OPM pop ) refers to popular contemporary music in the Philippines. With its beginnings in the 1970s, Filipino pop is a growing genre. It stems from a broader genre, Original Pilipino Music (OPM).

Filipino pop songs mainly referred to songs popularized since the 1960s, especially those in the ballad form, by major commercial artists like Pilita Corrales, Nora Aunor, Basil Valdez, Freddie Aguilar and Rey Valera. Beginning in the 1970s, singer-songwriters Ryan Cayabyab and José Mari Chan rose to fame by composing original English love songs alongside modern Tagalog songs. Pioneer pop groups from in the same decade include vocal trio APO Hiking Society and Manila Sound band Hotdog. In the 1980s, disco groupVST & Co. and pop icon Gary V gave rise to dance-pop in the mainstream. 

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