close
    rebranding

    0  Views: 564 Answers: 1 Posted: 7 years ago

    1 Answer

    Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.[1][2] Oftentimes, this involves radical changes to a brand's logo, name, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate.
    Rebranding can be applied to new products, mature products, or even products still in development. The process can occur intentionally through a deliberate change in strategy or occur unintentionally from unplanned, emergent situations, such as a "Chapter 11 corporate restructuring," "union busting," or "bankruptcy." http://en.wikipedia.org/wiki/Rebranding

    melandrupert

    Good answer Colleen
    Colleen

    Moderator
    thanks mel ;)


    Top contributors in Polls & Surveys category

     
    jhharlan
    Answers: 325 / Questions: 4
    Karma: 34425
     
    Benthere
    Answers: 27 / Questions: 0
    Karma: 33135
     
    FISH-O
    Answers: 220 / Questions: 2
    Karma: 29945
     
    daren1
    Answers: 279 / Questions: 7
    Karma: 28720
    > Top contributors chart
    446376
    questions
    716761
    answers
    666735
    users