close
    1. Home
      2. ›
    2. Uncategorized
      3. ›
    3. How would an advertising plan for a small retailer differ from that of a large retail chain?
    How would an advertising plan for a small retailer differ from that of a large retail chain?

    Answer this
    0  Views: 417 Answers: 3 Posted: 13 years ago
    Tags: retail management
    Comment this question

      3 Answers

      A small retailer with a small geographic customer reach would limit its' advertising budget to mediums that emulate its' reach. Local weekly newspapers get the message out in a much more cost-effective way than city dailies.


      Other inexpensive ways to advertise are the different social media such as facebook and twitter. These have become so popular that large retailers use them as well.

      13 years ago. Rating: 3
      Comment this answer

        The one word answer is COST.

        13 years ago. Rating: 2
        Comment this answer

          A smaller retailer might have smaller revenues. Smaller revenues might result in less money being allocated for advertising.

          13 years ago. Rating: 2
          Comment this answer



            Did this answer your question? If not, then ask a new question.

            Top contributors in Uncategorized category

             
            ROMOS
            Answers: 18061 / Questions: 154
            Karma: 1102K
             
            Colleen
            Answers: 47269 / Questions: 115
            Karma: 953K
             
            country bumpkin
            Answers: 11322 / Questions: 160
            Karma: 838K
             
            Benthere
            Answers: 2392 / Questions: 30
            Karma: 760K
            > Top contributors chart

            Unanswered Questions

            123bbzacom
            Answers: 0 Views: 10 Rating: 0
            mb668udesign
            Answers: 0 Views: 12 Rating: 0
            123B
            Answers: 0 Views: 11 Rating: 0
            фильм для кпк
            Answers: 0 Views: 14 Rating: 0
            CK444
            Answers: 0 Views: 16 Rating: 0
            ee88
            Answers: 0 Views: 19 Rating: 0
            keotructuyenio
            Answers: 0 Views: 17 Rating: 0
            Keonhacai5
            Answers: 0 Views: 15 Rating: 0
            > More questions...
            550773
            questions
            778608
            answers
            909572
            users