Boris
1 Answer
Colleen
Best answer!
When people think of an auction, they often think of a prize being sold for the highest bid. But the AdWords auction works a little differently, where the winner only pays the minimum amount necessary to maintain their position on the page. That means you'll only pay the minimum necessary to beat the person below you. In fact, our quality-based pricing system ensures that you'll often pay less than your maximum bid.
Not as good as eBay. At eBay, if you win, you pay what the person below you bid. ; ) But then again, this is business and an auction for ad space on a page where the winner gets the premium spot if I understand this correctly.
| 14 years ago. Rating: 1 | |
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