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Stardoll first appeared as Paperdoll Heaven in 2004 as a personal page about paper dolls, on Geocities. Creator Liisa Wrang (a 57-year-old Finnish retired housekeeper) wanted to bring to girls a place where "they could get away from the shooting and killing games that boys played". It expanded in 2006 after receiving venture funding from Index Ventures and Sequoia Capital. Relaunched in 2006, the site targets a demographic of girls and boys between the ages of 9 and 17, who can either register for free or sign up for a paid account (called a 'Superstar' account) that opens a number of aspects on the site. It currently has more than 300 million members worldwide.
http://en.wikipedia.org/wiki/Stardoll
| 11 years ago. Rating: 4 | |
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