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Today, for people who still hold tickets to those Portland shows, the greater value is emotional, not monetary. Last week, a pair of tickets for the Aug. 17 concert were being offered on eBay for $29.95, a nickel less than they would have cost at the civic center in 1977.

Lea Frydman, manager of an Elvis Presley Web site, elvispresleynews.com, said while tickets from any of the scheduled 1977 Presley shows "hold a special place in the hearts of Elvis fans," tickets from his early shows in the mid-'50s are the most valuable.

"In the past, we auctioned some of those tickets off for charity and got maybe $150 per ticket, but that was quite a while a go," said Gonyea. "I've kept my ticket, and there's no way I'd give it up now." 

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