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Adult Friend Finder (AFF) is an online sex and swinger personals community website. It allows members to meet new friends or sex partners.

The site was founded by Andrew Conru. It claims to have over 30 million members.[2] In 1996, the site was launched as Friend Finder, a more traditional online dating service, but Conru created Adult Friend Finder as a spinoff when members began uploading home-made Internet pornography. Friend Finder has since spawned numerous niche dating sites, including Senior Friend Finder, Amigos.com, and BigChurch.com

http://en.wikipedia.org/wiki/Adult_FriendFinder

Joining and creating a profile is free. However, users cannot access certain features without a paid membership, which comes in three levels, Silver, Gold and VIP (the third an upgrade only available to existing Gold members). Members can use the blog system to write their own blogs and respond to others in the community. Free members also have access to regular chat lobbies. Paying users can view others' profiles and access communication services such as e-mail, private chat rooms, webcams, blogging, and a webzine. Members can purchase subscription upgrades for benefits such as higher search rankings. Members can broadcast their webcams publicly to each other. Chat room viewers can page the broadcasting member to ask to initiate a personal chat session.

The parent company had difficulty finding venture capital due to the adult nature of its signature property.[3] In December 2007, the company was sold to the Penthouse Media Group for $500 million.[4] The acquisition is the subject of a 2008 lawsuit by Broadstream Capital Partners, a merchant bank that assists with mergers, alleging Penthouse breached a 2006 contract in order to purchase the company, a claim Penthouse denies.[5]

AFF ranks among the 100 most popular sites in the United States and is a major competitor to leading personals sites such as Match.com.[6]