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On Friday, 20 July 1923, Villa was killed while visiting Parral Usually accompanied by his entourage of Dorados (his bodyguards) Pancho Villa frequently made trips from his ranch to Parral for banking and other errands. This day, however, Villa had gone into the town without them, taking only a few associates with him. He went to pick up a consignment of gold from the local bank with which to pay his Canutillo ranch staff. While driving back through the city in his black 1919 Dodge roadster someone shouted Viva Villa! – a signal for a group of seven riflemen who then appeared in the middle of the road and fired over 40 shots into the automobile. In the fusillade of shots, Villa was hit by nine bullets in his head and upper chest, killing him instantly He was found in the driver seat of the car, with one hand reaching for his gun One of Villa's bodyguards, Ramon Contreras, managed to kill at least one of the assassins before he himself managed to escape. Two other bodyguards who were with him also died, as did his assistant. Villa is sometimes reported to have died saying: "Don't let it end like this. Tell them I said something. However, there is no contemporary evidence he survived his shooting even momentarily, and his biographer, Katz, confirms that Villa died instantly.

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