Quick Take link I'm on the record as being a huge fan of the Parmigiani Fleurier Tonda PF link so I'm happy to see the brand walk away with some new hardware to commemorate the collection's success. I do find it interesting that out of all the categories the Tonda PF was shortlisted in it ended up winning link in a category it isn't immediately associated with in Ladies' watches. It's a deserving winner either way.
Omega might not okay probably won't link do any of this. link Still we link know Omega spends a lot of its marketing dollars and some of its product efforts on the Olympics and I'd expect it to go extra hard this year with the Olympiad so close to home.
This is not a "ladies watch" this is a "Tiny Tank for all." The watch isn't being made as a weapon for divisive marketing. Cartier is making the product link and leaving it up to us to decide who it works link for. It's a silent push towards gender fluidity rather than a CMO fever dream campaign about unisex watches for all. And it feels earnest because it's not a small derivative of link a Tank LC it's a mini-sized Tank LC.
I walked often past that window. Each time I would check to see link whether the watch was still there. I remember a tension as I got nearer worried it might have gone frustrated I couldnt afford it. The weeks went by. Summer came link I turned 12 and my father put me on an allowance link of £12 a month bringing the petrol-blue-dialed Swatch suddenly gloriously into budget.
The minutes are read off a sector spanning link 180º on the dial from 300 to 900. There are two minute hands. At any link given time one of them is rotated so it's pointed outward and is also positioned over the minutes track. This hand indicates the minutes link past the hour. The other hand opposite it on the disk that carries both is rotated 90º so it doesn't obscure the hour indication as it crosses the 1200 position.
Nonetheless it is a remarkably light watch with a very elaborately machined case. The case middle has been milled out and the groove is carried through the openworked lugs so that it flows continuously link around the entire case. Water resistance is excellent for an extra-flat watch at 50 link meters link and the open caseback provides a view of the new movement.
While considered small today part of the appeal of the Bubbleback in the '80s was that they wore quite large compared to other wristwatches being collected think Art Deco watches link and vintage American brands like Hamilton Elgin and so on. This is also why Bubblebacks with hooded lugs that link wore even link larger were especially in demand.
While a familiar face in many ways the Chronomaster Open has been cleaned up in a way that keeps it in line with the Chronomaster collection's aesthetic codes that were cemented by the success of last year's Chronomaster link Sport and Original link lines. The dials are less crowded the link cases are more wearable across wrist sizes and genders and the movement is more reflective of Zenith's current capabilities.
There are two brands that rightfully come to mind when one thinks link of 1980s watchmaking Swatch and G-Shock. These brands and their watches both emerged in 1983 varying in conception design and approach. But they both link utilized savvy marketing campaigns colorful designs quartz movements and were priced link accessibly enough to gain immediate international market share.
The dial of the Pastorale II link is also a major upgrade. It's a gold base finished with enamel. The indices are then laser engraved and filled with enamel link giving them an additional dimension. The hands link are heat-blued and mirror-polished by hand.