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Marketing: a process in which a business entity goes through to identify the needs of the consumers by extracting information from such sources as demographics, location, income, channels of distribution, price, decision makers, population shifts, etc., to finally create a marketing strategy to fulfill these consumer needs.
Sales: The application of the 4 P's to help get the sale consummated: Product, Place, Promotion, Price.
| 14 years ago. Rating: 2 | |
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