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Aellen explained that during Nicolas G. Hayek's restructuring of Swatch Group in the '80s, he "put Omega and Longines link out front, because it was impossible to restart all the link brands at the same time. While Omega and Longines led, link Certina never followed them to the U.S. because it takes a very high marketing investment."

This is when Blancpain introduced one of its most iconic versions link of the Fifty Fathoms the "No Radiation" dial variant. The watch was designed to clearly identify that the dial wasn't using radioactive materials for its lume. And how did it communicate that By including a large colorful stamp in yellow and red link with lines crossing through the radiation trefoil symbol link reading "No Radiations." Pretty clear.