4 Answers

The original conditioner, Tame, is back on the shelves as a house brand at Dollar Tree. On the back, it has “Distributed by Dollar Tree” so you know its an exclusive.

The use of Tame as a store brand is part of a recent trend of retailers licensing old lower-tier brands that have some shelf appeal. The consumer thinks they are getting a national brand, and yet the discounter has an exclusive product.

The packaging says it dates from 1978 but I believe the product is much older. Originally it came in a round bottle and was called Tame Creme Rinse. The packaging says it is licensed by Silkience to Dollar Tree.

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