This set, topped by a thin fluted bezel, combines three metal colors – yellow gold, white gold or Everose gold, a brighter, more durable alloy than the traditional one – with three dial variants – slate ombre, a hue that oscillates between steel and chocolate, lacquered white or mother-of-pearl with delicately bluish reflections depending on link the light –.One thing that the Zenith designers nailed back in the 1960s is the slim profile, especially considering the chronograph movement, which usually adds significantly to the thickness.So, needless to say I ordered one (so did Fratello members Michael and Gerard) and just two weeks ago I picked it up.By applying a strategy of making a watch for their existing customers, Leica was able to apply some short-hand, some insider lingo, to the idea of this brand translation. Given that this is a very low production pair of models that will only be available at a handful of Leica boutiques around the world – Los Angeles is your only option in North America – it makes sense that Leica would "preach to the choir" when it comes to telling the story of (aka brandinSo I think the watch So I think the watch is largely quite impressive, but what about its context? Above, I used Toyota's move to create Lexus to highlight how hard it can be to move a brand into a new category, and truth be told it's not a perfect analogy as Toyota already made cars and they still felt they needed Lexus to convince customers to buy a somewhat more luxurious Toyota. This is a watch that says Leica on the dial and is very much a Leica product.
That was until the last month or so when I discovered that a friend and fellow watch enthusiast owned an example of a watch with a mechanical wrist alarm. The manufacturer is Bulova, which had a heyday in the 1960s. While the Bulova Wrist Alarm often falls under the radar in vintage circles, the various versions still retain the panache of something like a Vulcain Cricket or Tudor Advisor.I seldomly feel jealous about other people's belongings to be honest, but this link Cartier Santos was something different.There's also a small sub-dial at 9 o'clock indicating the running seconds with a rose gold hand.
One with a frequency of 5Hz for the time information, the other one used to measure the time to 1/100th of a second beating at 360,000 vibrations per hour.The date link complication at 3 o'clock is framed by a polished window, matching the hour indicators.While press releases can be a bit over the top at times, I do appreciate a good line now and again. Here, MB&F delivers a great one in saying, "The LM Perpetual EVO is not a watch for sports. It is a watch for life."

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