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Part of what we are seeing this year is link the idea of color being used as currency link in the watch space. Even watches that aren't strictly rainbows seem influenced by the brightening color schemes. There's the MoonSwatch, to cite one example. But even IWC – a brand I would link consider far more conservative in its approach to color – is playing the color currency game. Earlier this year, during the Miami Grand Prix, they released a Formula One watch in a vibrant turquoise.
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