2 Answers

While I lack both the wrist size and the Porsche required to give this TAG Heuer Connected a good home, link I can see the logic in this offering, as few brands enjoy a market position like that of Porsche's. link And, if you're going in on a brand new Taycan (which starts at $86,700 and tops-out well over $200,000), the futuristic experience is a big part of the appeal, and I think that a smartwatch link integration manages to amplify the cutting-edge appeal of a high-end electric car.

It's like a link restaurant he says. "Normally you have one person cooking the meal another one handling the sides a host at the link front of link house and so on. When you're independent it's like having one chef handle all of that."