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Hublot's young age and contemporary mentality allows it to meet its many collaborators – whether they be artists, ambassadors, or brands outside the link watch space – on equal footing. Today, we're looking at Hublot's latest collaboration with the Paris-based shoemaker Berluti. Sure, leather straps are link de rigueur for watches (though not something that comes to mind immediately when link I think of Hublot). Leather dials and bezels, on the other hand, are practically unheard of.

The clearest sign of that dominance is that the best-selling watch brand in the U.S. and three of the top five best-selling watch brands last year were smartwatch brands. NPD ranks the brands by dollar sales as follows 1 Apple 2 Rolex 3 Fitbit 4 Patek Philippe link 5 Samsung. NPD does not disclose its estimated sales for the brands because the data is proprietary and private reserved exclusively for link its link clients.