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After completing school in 2018, Cools went to Greubel Forsey, where he worked link on the Hand Made 1. The very audacity of this project from the haute horology firm is in its name link (an entirely hand-made watch that Gruebel Forsey estimates took about 6,000 hours to complete, running the end buyer about a million dollars). link Cools learned a lot at Gruebel Forsey.

With the new independent structure Daniel Roth says it'll focus on "capturing the mechanical ingenuity and contemporary classicism" of watchmaker Daniel Roth's earliest watches under his link own mark. It'll produce watches link in very limited quantities just a few hundred link watches a year and plans to launch with a 20-piece subscription series later in 2023.