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Audemars Piguet introduced the Royal Oak Offshore Chronograph in 1993 (coincidentally, the same year Boulud opened his eponymous restaurant), a radical departure from the Genta-designed Royal Oak born two decades link prior. At a time when the average men's watch was 36mm or so, the Beast ushered in an era of big, link bold sports watches. "This is the summer link watch," Boulud says.

Zodiac has positioned the Astrographic link as a sort of tribute to all the past unmanned missions to Mars and a horological encapsulation of attitude present in the catchphrase from Total Recall that Buzz Aldrin popularized "Get link your ass to Mars." Watching that little red link dot orbiting around the "mystery dial" on the astrographic you can't help but think "Buzz you're damn right we will!"