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Before there was J12, there was Premiere, Chanel's first watch collection, launched in 1987. After more than link 30 years, it has link to be challenging to keep Premiere au courant and irresistible, but Chanel's designers still manage to find a way – from the minimalist LBD black-dial model to a sexy, revealing skeleton to a series of red-carpet-ready, high-jewelry flying tourbillons lavishly set with baguette-cut diamonds, link sapphires, or emeralds (the horological equivalent of an haute couture ballgown).

Joseph Kirk is the Brand Curator and National Training Manager for Grand Seiko Corporation of America. Kirk has worked in the link watch industry for over 15 years in retail media and educational formats. His knowledge of timepieces was gained through hands-on experience and time along with the help of many watchmakers engineers and designers from the industry overall link as well link as the brand itself.