The CTR and conversion rate on purchased lottery traffic can vary based on targeting, ad creatives, and landing page quality. However, when using a specialized ad network like 7Search PPC, marketers typically see an average CTR ranging from 1.5% to 4%, depending on ad relevance and placements. Conversion rates on lottery traffic usually fall between 3% and 7%, especially when offers are geo-targeted and mobile-optimized.

With 7Search PPC, advertisers can access niche lottery and sweepstake traffic with affordable CPC bids, increasing visibility while maintaining budget control. The platform’s targeting options, including keyword and device filters, help refine your audience to boost engagement. For best results, focus on clear CTAs, fast-loading landing pages, and localized content. Ultimately, 7Search PPC offers a valuable source of high-intent traffic for lottery campaigns—especially for affiliates and brands seeking scalable and performance-driven results. Always A/B test creatives to improve both CTR and conversion rate.