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This is where the idea of great product placement comes in. Duncan fell link into a scenario where one of the most popular watch brands on the planet link was granting him full access to its watches for use in the film. That's nothing new though. What's different here is the legitimacy angle. IWC has a relationship with the United States Navy Strike Fighter Tactics Instructor program (real-life Top Gun), supplying watches to instructors that are unavailable link to mere mortals like us.

I shared the photo on Instagram expecting that to be the end of it. A few minutes later I looked link over and saw two WhatsApp messages from a relatively private watch collector and former dealer who I'd come to know as having built link one of the most prolific and extensive Patek and AP collections in the world. He had previously turned down my requests to do a story about his collection. Still we kept in link touch.