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To evaluate proxy advertising platforms for performance, focus on key metrics and platform capabilities. Start with traffic quality—analyze user intent, bounce rate, and time-on-site. Look for platforms offering targeting options like geo, device, and behavioral filters to refine your campaigns. Check CPC and CPM rates to ensure cost-effectiveness and compare ROI across platforms. Assess the platform’s ad formats, such as display, native, or push, and how well they perform for your niche. Examine reporting tools—real-time analytics and conversion tracking are essential. Reliability and bot traffic prevention matter; opt for platforms with robust fraud detection. Evaluate the publisher network size and niche relevance. Also, consider integration ease with your existing tools and whether the platform supports A/B testing. Finally, read case studies and user reviews for real-world insights. A strong proxy advertising platform should deliver scalable, high-intent traffic while maintaining transparency and control.