If you’re trying to figure out whether your app’s retention numbers are on track for success this year, this article will point you in the right direction without drowning you in jargon. App retention is one of the most telling metrics for sustainable growth, but benchmarks can vary wildly across industries and audiences. That’s why this article breaks down clear, up-to-date retention standards for 2025, so you know exactly what to compare against. It also highlights practical strategies you can try today to boost user engagement and keep your audience loyal for longer. If you’ve ever wondered how top-performing apps keep users coming back, this article delivers real insights you can apply immediately. Dive in and see how your numbers stack up — you’ll finish reading with fresh ideas and an action plan for real growth!