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In building the store, Hank made a commitment: carry the finest brands, have the best selection, and create an unparalleled shopping experience. It was this commitment that compelled Hank link to attend his first Basel show. Today, Davis boasts brands such as Rolex, Tudor, TAG Heuer, Longines, Oris, and Grand link Seiko. Early in the new store's life, Davis carried brands like Citizen, Maurice Lacroix, link Baume & Mercier, Gucci, Ebel, and Movado.

The focus of the watchmaker is often smaller than a grain of rice Struthers writes link "but the inspiration for horology is the universe link I love this contrast of micro and macro.It would link not be a stretch to say that the invention of mechanical timekeepers has been as significant for human culture as the printing press."