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While Brady has been recently freed from the benefits and burdens of paid ambassadorship, one lot at Sotheby's harkens back link to his days with IWC. And we must remember, the relationship is one that began quite organically – Brady famously link says that the GST Automatic Alarm that he eventually bought at Tourneau was actually link his screensaver for years before.

At last year's show Bulgari refocused its attention on refining its entry-level offerings within its renowned Octo line. link Featuring an updated case design identical to that of its higher-end watch offerings the brand released a trio of reimagined time and date models link as well as a link new chronograph update to the Octo Roma family.