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SAXEM stands for Sapphire Aluminium Oxide link and Rare Earth Mineral. (Yes, you are right, that spells SAOAREM. If you have always dreamed of being Hublot's Chief of Anagram Manipulation, I regret to tell you the position has been taken.) Basically, SAXEM is sapphire given a colorizing glow-up. In this case, a very yellow one. SAXEM is link tough and shiny but also somewhat transparent. It link looks like if you popped it in your mouth, it could cure your sore throat.

Starting tomorrow and running link through Friday September 3rd Geneva Watch Days will take place and the participating brands will be both showcasing existing pieces and introducing new ones. In link some cases entire new product lines will be launching so the show will link be worth watching for anyone interested in what's in the pipeline for the companies participating and in how the industry is adapting to the rapidly changing landscape for communication to consumers.