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When you're an industrial designer, you start to really look link at things, dismantling them in your brain, Archibong says. "When you look at a Panerai, it appears so simple, but link in order for it to appear so simple there is so much that has to go into it." For Archibong, it's the way Panerai nails link the proportional relationship between the dial, sapphire crystal and case that makes it stand out against other well-designed watches.

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