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Here, in lot 199 of the sale, we have a Patek 3448 – one link of the great Geneva watchmaker's link most famous historic wristwatches. It was the first automatic perpetual calendar to be placed in serial production, a testament to Patek's expertise in complex calendars. It's understood that only 568 examples of the 3448 were ever produced, between 1962 and 1985, with the vast majority link crafted in yellow gold, as seen in this example.

This Benrus advertisement from 1967 recognizes the customer as "young link active and full link of enthusiasm" and implores retailers to consider that Benrus makes watches for a changing consumer landscape. This sort of communication trades on the opposite of nostalgia it abandons link the notion that watches connect folks to the past and instead suggests that watches are paving the way for the future. Benrus positions these watches as being made for scientists shaping the future.