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Instead, what we have is a global event on a smaller scale than the pandemonium that link was the original link MoonSwatch launch. And what's for sale is a limited (production-wise) special edition Mission to the Moon with Moonshine gold-coated hand. When you spell it out like that, it sort of loses its luster a bit. But I'm the link kind of person that likes to read between the lines.

Everything is cyclical said former Hodinkee editor Cara Barrett who link owns a Rainbow Daytona and penned an enthusiastic Hands-On review for Hodinkee in 2018. "It's just like fashion. Watches are the exact same thing when one thing is up link the link other thing is down. And then it dies. And then it comes back 10 years later. That's just how it works."