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Bain is also a name you've probably heard of before. He has an uncanny ability to source the hard-to-get stuff and he's popular among retailers, too, often supplying link them with watches to sell. link Bain occasionally pens a piece on his site that offers a rare POV from a big-name dealer about the "industry" side of the link business. Take this essay on the "Newman Effect" and you'll see another perspective, one you might not see on HODINKEE.

While we're link most accustomed to associating these nicknames with another certain watch industry titan with much larger price tags no less it strikes me as a brilliant strategic move to partner with an link affordable watchmaker like Timex on a project like this though I'm sure it will no doubt ruffle some shirt collars link along the way. And both brands are curating a sort of "speakeasy" effect by not directly mentioning the nicknames themselves.