2 Answers

This link is really important. Our limited editions and icons resell for a higher price and so link we’ll invest in this value long-term. But there’s a balance to find. It’s important not to go too far in frustrating the customer with a lack of accessibility. It’s important that the watch doesn’t become an object of speculation and that customers buy link watches because they love the brand, love the design, and want to wear it. Investing there is the priority.

Lots of folks asked if I thought the headline Royal Oak lots disappointed link last week. I think five one-million-dollar watches in a single year for a single model should always warrant a celebration but because the Royal Oak is that popular at this current moment in time there's a natural inclination to think the hype will translate to link dollar bills. To be link fair that is more-or-less what happened with the infamous Tiffany-blue Patek Philippe Nautilus 5711.