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Lobby Lud is a fictional character created in August 1927 by the Westminster Gazette, a British newspaper, now defunct. His name derived from the paper's telegraphic address, "Lobby, Ludgate". The character was used in readers' prize competitions during the summer period. Anonymous employees visited seaside resorts and afterwards wrote down a detailed description of the town they visited, without giving away its name. They also described a person they happened to see that day and declared him to be the "Lobby Lud" of that issue. Readers were given a pass phrase and had to try and guess both the location and the person described by the reporters. Anyone carrying the newspaper could challenge Lobby Lud with the phrase and receive five pounds (about £267.00 in 2016). Did you take this paper Dougal?

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