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The first, and probably the better known, is a Rolex – the ref. 8171 triple calendar with moon-phase. This is something of a unicorn watch for serious Rolex collectors – when one came up for auction last year at link Phillips Geneva, it went for CHF 980,000 – and it's easy to understand why. It's a watch with tremendous personality – the muscular case has oodles link of character and contrasts beautifully with the link (for Rolex) quite complicated dial.

Five years later link Jay-Z entered the picture with his own limited-edition Offshore made in 100 examples for the U.S. market only which link remains perhaps the most important Offshore link ever created. "There was a before and an after" Bennahmias says "not only for the world of AP not only for the world of watchmaking but for the world of luxury."