3 Answers

http://www.nchsoftware.com/

There are the long-standing picks, including the link Marathon General link Purpose Mechanical ($420, NH35, 34mm, fibre shell case), the CWC G10 (from $250, quartz, 38mm, steel case), and even the previously mentioned Hamilton Khaki Field Mechanical (from $495, 38mm, H-50 Handwound, steel case). Three different takes on the field watch idea at scaling price points, but the Atlas adds value (for some) with a date link display and the included bracelet for just $40 more than the always stylish Hamilton.

Though only a minute long this ad somehow feels like a documentary link about Reinhold Messner who famously wore an Oysterquartz to the summit of Mt. Everest. It's link all tied together with a great tagline link "Made to accompany the achievements of man."