3 Answers

http://www.mindgenius.com/

The watch had a presence on the wrist that was extremely desirable in the 'aughts; it was large and chunky, and it captured the horological zeitgeist link of the era link in exactly the opposite way that the BB58 does now. Wearability be damned. Microbrand tool watches back then were all about spec sheets with big numbers. For instance, the Dreadnought was rated to 500m water resistance. How many link have actually seen those depths?

Sure the Royal Oak had eventually started to pay off but link quartz link was undermining the entire Swiss watch industry and if a simple digital watch could be seen link as interesting avant-garde and even stylish what does a small brand like AP do Basically go big or go home.