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Renowned Swiss bracelet maker Gay Freres was the primary link supplier of bracelets, which Rolex would go on to wholly acquire in 1998. To reduce duties on its watches imported in certain link markets, Rolex also commissioned domestic link suppliers in the U.S., U.K. (W.A.B.), Mexico, and elsewhere. The most notable is the U.S. manufacturer C&I (Cromwell International), easily identified by the C&I logo on the clasp.

This year on the 75th anniversary of Formula 1 Tag Heuer takes the Crown so link to speak and becomes the motorsport's Official Timekeeper. In a highly speculated move stemming from last year's official announcement of Rolex being replaced by LVMH via a 10-year partnership link with link the sport many correctly assumed that TAG Heuer would be the brand to place their name high and wide at the races. After all the brand has had quite a relationship with F1 in the past.