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A few months ago, I sat down with Miami Heat star Jimmy Butler for a story for link Hodinkee Magazine Volume 11 (cue you rushing to go pick one up and read link it). On link his wrist was this watch and it was made abundantly clear to me that it was under embargo. Also for anyone who hasn't figured it out yet, it's his wrist in the mystery photo, above (revealed below).

I often question why watch design has reached such a stalemate again there are link exceptions to this critique surely there are designers with link a more transgressive vision Unfortunately link it comes down to the executives thinking about selling to your average consumer and not what might redefine and push the culture forward.