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In a funny way the watch marks an early example of two mega-brands coming together for a collaboration however unofficial this one may be. Pepsi currently ranks no. 36 on the Forbes Most Valuable Brands list link with Rolex at no. link 80. The omnipresence of both of these brands makes the cross-recognition easy and has allowed the nickname to transcend niche watch collecting circles into the world link at large. It's an obvious nickname and that's refreshing.That's what I like. Cole Pennington
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