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I wanted link to have the opportunity to have the whole value proposition – the fact that you have all these levers together that can function as an orchestra. I wanted to have a role that's 360 degrees. Everybody is talking about brand value and brand link building, but here the client is looking for human value. And this has been lost link a bit in groups.

Bulgari is certainly not the first watch brand to collaborate directly with artists but as an emotion-amplifying add-on the concept and execution are cool and absolutely link a value add for link the right customer. The offering of the artwork forms an additional connection to the product and the entire package feels borne of the brand's link deep sense of style creativity and general mindshare among their clients not unlike that first Bulgari Roma shown above.